Devo's Freedom of Choice (33 1/3), by Evie Nagy
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Devo's Freedom of Choice (33 1/3), by Evie Nagy
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Finally, after all that waiting, The Future arrived in 1980. Ohio art-rockers Devo had plainly prepared with their 1979 second LP Duty Now for the Future, and now it was go time. Propelled by the new decade's high-tech, free-market, pre-AIDS promise, 1980's Freedom of Choice would rocket what Devo co-founder Gerald Casale calls his "alternate universe, hermetically sealed, alien band" both into the arms of the Earthlings and back to their home planet in one scenic trip.
Before an artistic and commercial decline that resulted in a 20-year gap between Devo's last two studio records, Freedom of Choice made them curious, insurgent superstars, vindicated but ultimately betrayed by the birth of MTV. Their only platinum album represented the best of their unreplicable code: dead-serious tricksters, embracing conformity in order to destroy it with bullet-proof pop sensibility. Through first-hand accounts from the band and musical analysis set against an examination of new wave's emergence, the first-ever authorized book about Devo (with a foreword by Portlandia's Fred Armisen) explores the group's peak of success, when their hermetic seal cracked open to let in mainstream attention, a legion of new Devotees, and plenty of misunderstandings. "Freedom of Choice was the end of Devo innocence–it turned out to be the high point before the s***storm of a total cultural move to the right, the advent of AIDS, and the press starting to figure Devo out and think they had our number," says Casale. "It's where everything changes."
Devo's Freedom of Choice (33 1/3), by Evie Nagy- Amazon Sales Rank: #215620 in Books
- Published on: 2015-05-21
- Released on: 2015-05-21
- Original language: English
- Number of items: 1
- Dimensions: 6.54" h x .43" w x 4.87" l,
- Binding: Paperback
- 184 pages
Review
“Evie Nagy's 33 1/3 book on Devo's Freedom of Choice is fantastic, nerdy, swift and meticulous, and the book you have been waiting for if you even like Devo a little bit.” ―Jessica Hopper, Senior Editor, Pitchfork
“Evie Nagy's book on Freedom of Choice is a solid look back at the point where everything changed for Devo. As 33 1/3 books go, this is one of the more straightforward ones, built on research and interviews with a lot of the key players, looking at the album's creation and its place in Devo's career, It's a good read, and Nagy gets Devo's mix of nerdishness, humour, and serious political intent … Nagy does a solid job bringing together new quotes from Devo members, others involved with the album, other people from Devo's circle over the years, and other musicians as well as bits from contemporary articles to tell a story that's well worth reading for anyone interested alternative music or 1980s pop culture.” ―TheFifteenth
“Get straight! Go forward! There's no Hazmat jacket required to whip through Freedom of Choice, which motors through Devo's rich history with all the relentless precision and curveball flourishes of their greatest works, and-best of all-vividly renders the very human souls behind the automaton anthems that devolutionized an era.” ―Sean Howe, author of Marvel Comics: The Untold Story
“Excerpted” ―Fast Company
“Nagy's look at Devo offers some great anecdotes for the spuds out there. There are coked-out stories about the band in the studio and on the road, as well as a look at how the oddball aesthetic of Devo left its fingerprints on nerd culture over the last few decades, maybe even initiating the whole geek chic thing.” ―Hubert Vigilla, Ruby Hornet
“Nagy has conducted interviews with the remaining Devo members, has quoted extensively from interviews and has told in detail the history of the album including the elaborate studio sessions with producer Robert Margouleff ... This is compulsory reading for fans.” – HHV-Mag
“Spuds will love the nostalgia and the insiders' information in Devo's Freedom of Choice … Non-spuds who think of Devo as a one-hit wonder will be surprised to read of Devo's impact and musical influence. Spuds and non-spuds alike will want to dust off their old LPs or cassettes, or pull up some songs on YouTube, and relive the early days of Devo, a great band ahead of its time.” -Reading Glutton
About the Author Evie Nagy is an arts and business journalist who has been a staff editor and writer at Rolling Stone, Billboard and Fast Company. She lives in Oakland, CA.
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11 of 13 people found the following review helpful. Inside story on one of the most influential bands of the 1980s. We're all devo. By Paul Mastin As a young teenager, I remember being entranced by Devo, so delightfully different from the pop-rock garbage on the radio. I joined Club Devo and eagerly awaited every new release. Alas, I never saw them live. Looking back after three decades, I am realizing how much I missed in Devo's music. Evie Nagy has filled in a lot of gaps for Devo fans in Devo's Freedom of Choice.Focusing on Devo's third album, Freedom of Choice, Nagy tells Devo's story. She draws extensively on interviews with band members, who lend insight into the creative process behind the album and tell great stories about the life of Devo. Perhaps more importantly, Nagy places the album in context. She quotes contemporary reviews and other musicians who were influenced by Devo, and discusses Devo's place in and influence on the general state of rock music.I enjoyed reading some of the backstory of the songs. On "Whip It": it wasn't meant to be sexual. They say "We wrote it as a 'you can do it, Dale Carnegie' pep talk for President Carter." After so many fans assumed a sexual theme, for the music video, "Devo ran with the S&M theme to the absurd extreme."Devo famously had a dysfunctional relationship with record labels. They also continuously satirized commercial culture. So it's interesting to read their thoughts on the subject of money and success. Nagy writes, "While Devo objected to the excessive corporate greed that led to unacceptable levels of inequality, they of course were not opposed to making money. . . ." They also had a contentious relationship with MTV. When the network started, Devo was one of a very few bands that had been making videos of their songs, so Devo got heavy rotation. Soon, all the bands were doing it, and MTV shifted from "playing all the art stuff that was out there, to concentrating on music videos that record companies were basically making as commercials for the albums they were trying to sell." Since Devo didn't get the radio airplay that many other bands got, the found themselves excluded from MTV's rotations.Now that I'm well into middle age, I have to admit Devo's music doesn't move me like it did when I was kid. But I do still love it! As a conservative Christian I probably shouldn't embrace them; I certainly don't embrace their liberal politics and atheism. As a conservative Christian 13 year old, I know I didn't get some of that subtext. As I've looked back at some of Devo's videos, I am also reminded that Mark Mothersbaugh is to blame for giving me the idea that it would be cool to wear my racquetball eye guards to a party. I was a dork.Spuds will love the nostalgia and the insiders' information in Devo's Freedom of Choice. You may or may not agree with Mark that Freedom of Choice marked "the end of Devo." But a good case is made here that, while their later work is enjoyable, this album did mark their pinnacle. Non-spuds who think of Devo as a one-hit wonder will be surprised to read of Devo's impact and musical influence. Spuds and non-spuds alike will want to dust off their old LPs or cassettes, or pull up some songs on YouTube, and relive the early days of Devo, a great band ahead of its time.Thanks to NetGalley and the publisher for the complimentary electronic review copy!
2 of 2 people found the following review helpful. How would this book effect my feelings for one of the great releases of our time By Matthew Jones Getting the inside scoop on the songs of FOC, after a lifetime of memorizing them, was a little intimidating. How would this book effect my feelings for one of the great releases of our time? So far, it's fascinating and eye-opening. Great work.
3 of 4 people found the following review helpful. Short but sweet By Beth This was a quick and fun read about one of my all-time favorite bands and their most commercially successful album, "Freedom of Choice."This little book packs a lot of great information into a few pages. The chapters begin with discussions of each song on the album but dive quickly into the deeper meaning of the band and their message.The band has always been ahead of their time, and their commentary on the corporate machine is still relevant and right on.This was a delight and it is a must-read for any spud who still loves this band as much as this tomato!
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